In action

Duracell powers explorers, learners and adventurers of all ages.

Recommended Products

Previous
Product rating 4.6/5 (40)

Ultra Power Alkaline AA Batteries

Our #1 longest lasting battery with POWERCHECK™*
*Duracell’s longest lasting AA alkaline battery on average across 2015 IEC standard tests

Choose a quantity
Product rating 4.6/5 (40)

Ultra Power Alkaline AAA Batteries

Our most advanced batteries* with POWERCHECK™
*Vs Alkaline AAA/C/D cells

Choose a quantity
Product rating 5/5 (40)

Plus Power C batteries

Long-lasting power, guaranteed

Choose a quantity
Next

Technology

Learn how the technology used to create our long-lasting batteries makes us the #1 trusted battery brand.

POWERCHECK™ – Get The Most From Duracell Batteries

Your devices need reliable and lasting energy, so make sure you take full advantage of the power in your…

Learn more

Duralock – Fresh Batteries Up To 10 Years

Most batteries slowly lose power over time, even when not in use. But Duralock technology keeps unused…

Learn more

How Are Batteries Made?

Alkaline batteries have a long and rich history of powering various everyday devices. Chemical engineering…

Learn more

The Longevity Of A Duracell Battery

You need reliable long lasting power for your devices. Some of your devices are high drain devices (e.g. a…

Learn more

High Density Core– The Revolutionary Technology Inside

Duracell Ultra Power Batteries have a High Density Core. This gives the battery a dense and compact structure…

Learn more

Responsible Battery Use, Care And Disposal

Find out how to get the best out of a Duracell battery and learn how to properly recycle them.

Learn more

Hi, we are

we-are-duracell-logo-white

Duracell is the world’s leading manufacturer of high performance alkaline batteries, specialty cells and rechargeables. Since its foundation in the early 1940s, the company has become an iconic personal power brand, trusted for compact and longer-lasting batteries. And at the heart of it all has been the Duracell Bunny.

Learn more Duracell Bunny